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Bing v Google

On the face of it, this battle is still no-contest, however...

I came across an interesting item on the RIA Journal blog pointing out that Facebook now uses Bing to power their extended search results and not Google. This possibly goes some way to explain the apparent optimism detected by Rory Cellan-Jones when he recently met with some Microsoft executives. As Rory points out however, Bing has only 3.3% of the market, with Google retaining an impressive 84%. Rory makes the point that he, like many, tried out Bing when it first came out but then reverted back to Google and that Bing’s biggest challenge would be to break down that user inertia. Basically, why bother going to Bing? If Bing can get itself “institutionalised” by becoming embedded in major tools like Facebook then it stands a chance. If it can’t, it will remain insignificant.

The big question I have is why did Facebook choose Bing?

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